Our strategy

The African continent currently experiences, in the Luxury and Premium industries, the technological leapfrogging observed in other sectors.

African brands leverage social media and other digital tools to promote and distribute their creations due to the significant structural constraints they face to expand. Digital has brought them to the global scene.

Digital Native Vertical Brands (“DNVBs”) are hence at the heart of Birimian’s mission and strategy, putting emphasis on an hybrid and “phygital” expansion model to support designers to access global markets.

By sourcing and supporting exceptional African creative talents, reunited around its values, Birimian invites the fashion and luxury industry to embrace a more diverse, creative and modern scene.

A high qualitative sourcing thanks to: 
A creative board composed of industry experts and key stakeholders
Talent spotting thanks to the Team network and on the ground presence
Industry & market Intelligence thanks to our partners on the continent and in the diaspora
According to the stage of maturity of our brands: 
Supporting fundraising strategy with external investors 
Seed funding 
Acceleration and capital growth funding (equity and quasi equity) 
Financial planning and monitoring
Strengthening Designers competences through:  
Dedicated training programs built in partnership with the French Fashion Institute
A network of operational and technical advisors acting as coaches to our brands
Leveraging a network of industry experts to support growth :
Strategic support
Brand image, identity, storytelling sustaining international expansion 
Digital and physical distribution & communication 
Partnerships and participation to international fairs & salons 
Brands and collections positioning 
Operational support
Standards and quality production processes enhancement
Optimization of supply chains, logistics, client services and HR
Improving day-to-day management
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