African brands leverage social media and other digital tools to promote and distribute their creations due to the significant structural constraints they face to expand. Digital has brought them to the global scene.
Digital Native Vertical Brands (“DNVBs”) are hence at the heart of Birimian’s mission and strategy, putting emphasis on an hybrid and “phygital” expansion model to support designers to access global markets.
By sourcing and supporting exceptional African creative talents, reunited around its values, Birimian invites the fashion and luxury industry to embrace a more diverse, creative and modern scene.
Birimian speaks to brands that carry in their DNA and identity the culture, tradition and history of the African continent, whose cultural heritage is sublimated in its diversity and adapted to modern and contemporary codes.
and capacity building